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The Conversation Cost

Put in what you want in your pocket. Find out what that actually costs you in conversations.

Works at any stage. Brand new, side hustle, weekend project, or a business you have run for years. The arithmetic does not care how big you are.

These are example numbers so you can see the shape. Change them to yours.

What you want

Money you want in your pocket

What's actually left for you after everything. Not what the business brings in.

What one yes is worth

A client, a project, a gig, a booking, a product. Whatever one person saying yes puts in.

Your rates

Yes rate when you actually talk to someone

30% is the conservative average for a salesperson. People selling their own work usually run higher.

Replies that turn into a real conversation

Of the people who write back, how many actually get on a call or into a room with you.

Reply rate on first contact

A real personal note. Copy and paste templates run in single digits.

Your numbers

That is how you make sure the math is mathing.

The only number that matters is the last one. Everything above it is arithmetic. That bottom number is the one you either do or you don't.

On the funding side, grants do not behave like sales. Award rates under 20% are normal even for strong applicants, the cycle runs months instead of weeks, and one funder saying yes often makes the next three easier. Treat the outreach number as a floor.

Built by Millennials Creatives. The backwards-math approach came from a live session by sales trainer Casey, who walked a client through it publicly. The arithmetic itself is standard pipeline math. The funding side is ours.

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